What Are the Secondary Sources of Data and How Do

question 55

Essay

What are the secondary sources of data and how do these sources differ from primary sources? Give examples of sources from which secondary data can be obtained.

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Definitions:

AIDA Model

A marketing model that outlines the steps of consumer engagement: Attention, Interest, Desire, and Action, guiding marketers in crafting their messaging.

Do Stage

Represents a phase in project management or process improvement where planned actions or strategies are executed to test their effectiveness or to implement solutions.

Action

In marketing, refers to the desired behavior or response a marketer wants from the audience, such as making a purchase or signing up for a newsletter.

Lagged Effect

A delayed response to a marketing or advertising campaign, where the impact on consumer behavior or sales becomes apparent after a period of time.