Discuss the Basics of a Framework for Selecting Target Markets

question 97

Essay

Discuss the basics of a framework for selecting target markets highlighting the salient features of David Arnold's framework.

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Definitions:

Othering

A process that defines and secures one's own identity by denigrating someone else or another group that is considered different.

Gesture

A movement of the body or limbs that expresses or emphasizes an idea, sentiment, or attitude.

Culture

The shared values, traditions, norms, customs, arts, history, and institutions of a group of people.

Symbolic Culture

The aspects of culture that exist in non-material forms such as language, norms, values, and beliefs.