After Evaluating the Identified Segments,decisions Have to Be Made Whether

question 59

Essay

After evaluating the identified segments,decisions have to be made whether to pursue a particular opportunity or not.Assuming the decision is made to proceed,an appropriate targeting strategy must be developed.Explain the basic categories of target marketing strategies and how they can be implemented.

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Definitions:

Total Revenue

The total income generated from the sale of goods or services before any expenses are subtracted.

Long Run

An economic period in which all inputs, including capital, can be adjusted, allowing firms to fully adapt to market changes.

Output

The total amount of goods and services produced by an economy or a production process over a certain period of time.

Marginal Cost

The cost of producing one additional unit of a product or service, which varies depending on the level of production.