Guidelines Which Can Assist Managers in Their Effort to Establish

question 73

Multiple Choice

Guidelines which can assist managers in their effort to establish global brand leadership include all of the following except:

• A)create a compelling value proposition for customers.
• B)before taking brand overseas, select name, marks and symbols.
• C)make a process template available to all managers.
• D)assign specific responsibility for managing branding issues.
• E)make a process template for international consumers.

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Definitions:

Coercive Compulsion

refers to the act of forcing someone to act or behave in a certain way through pressure, threats, or intimidation, undermining their free will.

Social Influence

The effects of other people's actions, attitudes, or beliefs on an individual's behavior and thoughts.

Power

The capacity or ability to direct or influence the behavior of others or the course of events, often held by individuals or groups in social contexts.