When Introduced in the Late 1970s,the VCR Created New Patterns

question 9

Multiple Choice

When introduced in the late 1970s,the VCR created new patterns of consumer behavior.For example,assuming the user could learn to set the timer,he or she could tape programs to watch at a later time.DVD,a playback only video system,was introduced in the late 1990s.DVD discs contain full-length movies with digital sound in a format that resembles conventional music compact discs.Which of the following most accurately describes the respective degree of newness of these two global products?

• A)The VCR is a discontinuous innovation;the DVD is a dynamically continuous innovation.
• B)The VCR is a dynamically continuous innovation;the DVD is a discontinuous innovation.
• C)The VCR and DVD are both dynamically continuous innovations.
• D)The VCR and DVD are both discontinuous innovations.
• E)The VCR and DVD are both continuous innovations.

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Definitions:

Family Values

Cultural, social, or religious beliefs that emphasize the importance of the family unit.

Boomerang Kids

Adult children who return to live with their parents after having lived independently, often due to economic constraints, personal choice, or transitioning life stages.

Family Life Cycle

A series of stages through which a family progresses over time, from single individuals to married couples, parenthood, empty-nesting, and retirement.

Marketing Planning

The process of defining marketing strategies and objectives, identifying target markets, and determining the tactics and actions to achieve organizational goals.