Coca-Cola Has Developed Several Branded Drink Products for Sale Only

question 86

Essay

Coca-Cola has developed several branded drink products for sale only in Japan,including a noncarbonated ginseng-flavored beverage.Using this as an example,outline the differences between local brand and global brand,combination branding,communication-branding,and brand extensions.

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Definitions:

Real Property

Refers to immovable property such as land and anything permanently attached to the land, like buildings.

Personal Property

Things of value that you own (such as a car or laptop).

Tangible Property

Physical items or assets that can be touched and seen, such as buildings, machinery, vehicles, and furniture, as opposed to intangible assets like patents or copyrights.

E-text

Digital text format, such as ebooks or PDF documents, that can be read on computers, e-readers, or other electronic devices.