Which Personal Computer Company Began Life as a B-To-B Marketer

question 103

Multiple Choice

Which personal computer company began life as a b-to-b marketer and then began marketing direct to the home PC market?

• A)Hewlett-Packard
• B)Compaq
• C)Dell
• D)Acer
• E)Sony

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Definitions:

Active Agents

Individuals or entities that actively engage in processes or activities, making decisions and taking actions that influence outcomes.

Competing Commitments

Conflicting obligations or priorities that pull an individual or organization in different directions, making it difficult to achieve goals.

Organization Development (OD)

A field of research, theory, and practice dedicated to expanding the knowledge and effectiveness of people to accomplish more successful organizational change and performance.

Planned Change

A deliberate and systematic effort to alter an organization's processes, structure, or culture to achieve a specific goal or outcome.