Much Academic Research Has Been Devoted to the Impact of Culture

question 23

Essay

Much academic research has been devoted to the impact of culture on advertising.Researcher Tamotsu Kishii identified seven characteristics that distinguish between Japanese and American creative strategy.Briefly describe those characteristics.

---

Definitions:

Goods And Services

The combination of tangible products (goods) and intangible activities (services) offered in the marketplace.

Net Transfers

The difference between the total transfers into an economy, such as remittances and foreign aid, and the total transfers out.

Current Account Balance

The balance of trade between a country and its trading partners, reflecting the difference between exports and imports of goods and services.