Examlex
As outlined by branding expert Kevin Keller, the benefits of strong brand equity include all of the following except:
Non-merchants
Individuals or entities engaged in transactions who do not regularly deal in goods of the kind sold, thus not considered a merchant under the Uniform Commercial Code.
Uniform Commercial Code
A comprehensive set of laws governing commercial transactions between states, ensuring consistency and predictability in business dealings.
Good Faith
Acting with honesty and integrity in dealings without any intent to defraud or seek an unfair advantage.
Uniform Commercial Code
A comprehensive set of laws governing all commercial transactions in the United States, aiming to standardize and simplify the laws across states.
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