Examlex
Peppers and Rogers described different steps that are involved in one-to-one marketing.These steps include all of the following except:
Charismatic Leader
A leader who inspires devotion and enthusiasm in followers through personal charm, persuasive articulation of a vision, and emotional influence.
Preexisting Beliefs
Prior assumptions, convictions, or opinions held before being exposed to new information or experiences.
Writing Exercises
Involves structured practice sessions aimed at improving one's writing skills, clarity, and ability to communicate ideas.
Analyzing Texts
The process of examining written or printed material in detail to interpret its meaning, themes, structure, and cultural significance.
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