Which of the Following Is Not Characteristic of Mass Marketing

question 8

Multiple Choice

Which of the following is not characteristic of mass marketing?

• A)Product benefits do not typically include home delivery.
• B)Advertising is used to generate an immediate inquiry or purchase.
• C)Repetition of ads is the key to awareness and remembering.
• D)The customer perceives relatively little risk.
• E)Purchase action is deferred.

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Definitions:

Efficient Level

The optimal point of production or operation where a firm, market, or economy can achieve the best possible outcome with the least waste of resources.

Society's Point

A perspective or consideration based on the collective interests or well-being of a community or society as a whole.

Total Revenue

The total income a firm receives from the sale of its goods or services.

Profit Maximizing

The process a firm uses to identify the most profitable pricing and production levels.