Intel Achieved Success by Using "Intel Inside" Advertising Campaign and Logo

question 77

Multiple Choice

Intel achieved success by using "Intel Inside" advertising campaign and logo that appears on many brands of PCs.This is an example of barrier to entry classified as:

• A) new capacity.
• B) product differentiation.
• C) competitor response.
• D) new approaches to customer needs.
• E) distribution channels.

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Definitions:

Fixed Costs

Fixed costs are business expenses that remain constant regardless of the level of production or sales. Examples include rent, salaries, and insurance premiums.

Variable Costs

Expenses that change in proportion to the activity of a business, such as costs of goods sold or raw material expenses.

Break-Even Revenue

The amount of income needed to cover all operating expenses, with no profit or loss.

Fixed Costs

Expenses that do not change with the level of production or sales, such as rent or salaries.