Assessment of the Needs of the Consumer or Client (In

question 9

Multiple Choice

Assessment of the needs of the consumer or client (in developing a strategic marketing plan) focuses on:

• A)Present needs only.
• B)Present and future needs.
• C)The development of surveys.
• D)Secondary analysis of existing data.

---

Definitions:

Gross Profit

The difference between sales revenue and the cost of goods sold before deducting operating expenses, interest, and taxes.

Period

A specific duration of time used for financial reporting and analysis, typically a fiscal quarter or year.

Cost of Goods Sold

Direct expenditures linked to the creation of goods sold by a business.

Calculate

To determine something mathematically, such as a sum, total, or other numeric value.