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What Are Departments Called That Resemble Separate Businesses in That

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What are departments called that resemble separate businesses in that they produce and market their own products?


Definitions:

Competitor-Oriented Objective

Goals set by a company with a focus on outperforming competitors, often through pricing strategies, product features, or marketing efforts.

Customer-Oriented Activity

Business actions focused on satisfying customer needs and preferences, aiming to build long-term relationships and enhance customer satisfaction.

PIMS Data

Database information from the Profit Impact of Market Strategy project, which analyzes business strategies and their impact on profitability.

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