Examlex
What are departments called that resemble separate businesses in that they produce and market their own products?
Competitor-Oriented Objective
Goals set by a company with a focus on outperforming competitors, often through pricing strategies, product features, or marketing efforts.
Customer-Oriented Activity
Business actions focused on satisfying customer needs and preferences, aiming to build long-term relationships and enhance customer satisfaction.
PIMS Data
Database information from the Profit Impact of Market Strategy project, which analyzes business strategies and their impact on profitability.
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