How Does Behavioral Segmentation Identify Target Markets

question 43

Multiple Choice

How does behavioral segmentation identify target markets?

• A) Patterns displayed by consumers
• B) Consumer characteristics such as lifestyles
• C) Research that obtains data by watching and recording behavior
• D) Dividing the market based on needs and wants
• E) Using psychographics characteristics

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Definitions:

Fixed Costs

Expenses that do not change with the level of production or sales, such as rent or salaries.

Monopolizing

The practice of gaining exclusive control over a commodity or service in a particular market, limiting competition.

Alcoholic Drink

A beverage containing ethanol, commonly known as alcohol, which has psychoactive effects.

Sales Presentation

The actual presentation of the sales message to the prospect.