What Can Marketers Use to Attempt to Separate Consumers Based

question 116

Multiple Choice

What can marketers use to attempt to separate consumers based on identifying traits such as age or income?

• A) Psychographic variables
• B) Geographic segmentation
• C) Product positioning
• D) Integrated marketing
• E) Demographic segmentation

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Definitions:

Formula Selling Presentation

A structured and pre-prepared sales approach where the salesperson follows a specific sequence to persuade the customer.

Personal Selling Process

The sequence of activities undertaken by a salesperson to engage with a prospect, understand their needs, propose a solution, and finalize a sale.

Canned Sales Presentation

A pre-prepared sales pitch that is scripted and used unchanged for various audiences, aiming for efficiency but lacking personalization.

Canned Sales Presentation

A pre-scripted, standardized pitch used by salespersons to promote and sell a product or service to potential customers.