What Is the Goal of Market Research

question 93

Multiple Choice

What is the goal of market research?

• A) To identify stakeholders and how to best meet their needs
• B) To gain goodwill with consumers by utilizing public relations
• C) To increase competitiveness by clarifying relationships that affect the marketing decisions
• D) To conduct studies on customer responses to the marketing mix
• E) To determine which research method will deliver the most effective results

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Definitions:

Sociobiologists

Scientists who study the biological basis of social behavior in animals and humans, often focusing on how evolutionary processes influence social behaviors.

Fertile Males

Refers to males who have the ability to reproduce, characterized by the production of viable sperm.

Physical Attractiveness

The degree to which a person's physical features are considered aesthetically pleasing or beautiful.

Sociobiologists

Scientists who study the biological basis of all forms of social behavior, including in humans, in the context of evolution and natural selection.