What Does the Process of Product Positioning Involve

question 11

Multiple Choice

What does the process of product positioning involve?

• A) Hiring only employees who have the strongest credentials
• B) Designing a company's products to appeal to target customers
• C) Focusing on only one component of the marketing mix
• D) Disregarding customers' reactions to a company's products
• E) Reorganizing employees according to seniority

---

Definitions:

Nash Equilibrium

A concept in game theory where players' strategies are in balance, and no player can benefit by changing their strategy unilaterally.

Dominant Firm Model

A market structure where one large firm controls the majority of the market share, influencing prices and output levels while smaller firms act as price takers.

Market Structure

Refers to the organization and characteristics of a market, including the degree of competition, number of firms, and the distribution of market shares.

Large Firm

A business entity characterized by a large scale of operations, potentially including extensive product lines, significant market share, or substantial workforce.