Which of the Following Terms Refers Specifically to the Activities

question 1

Multiple Choice

Which of the following terms refers specifically to the activities needed to move products efficiently from manufacturer to consumer?

• A) Physical distribution
• B) Promotion and positioning
• C) Product distribution
• D) Transportation modes
• E) Product placement

Understand the impact of election outcomes and how they influence the negotiation process.

Recognize the importance of personal and social influences on employee decisions regarding union support.

Differentiate between legal and illegal employer and union campaigning tactics.

Analyze the strategies used by unions to organize workers and the effectiveness of these tactics.

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Definitions:

Transaction-oriented Marketing

Marketing strategies focused primarily on making sales transactions rather than building long-term relationships with customers.

Premium Pricing

A competitor-based pricing method by which the firm deliberately prices a product above the prices set for competing products to capture those consumers who always shop for the best or for whom price does not matter.

Economies of Scale

Cost advantages that enterprises obtain due to their scale of operation, with cost per unit of output generally decreasing with increasing scale.

Special Incentives

Additional rewards or benefits offered to motivate or encourage a specific action or behavior from customers or employees.