What Can Marketers Use to Attempt to Separate Consumers Based

question 116

Multiple Choice

What can marketers use to attempt to separate consumers based on identifying traits such as age or income?

• A) Psychographic variables
• B) Geographic segmentation
• C) Product positioning
• D) Integrated marketing
• E) Demographic segmentation

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Definitions:

Postponing

The strategy of delaying production or customization of a product until customer preferences or requirements are known.

Personal Selling

A direct form of selling where salespersons interact face-to-face with customers to explain or demonstrate the benefits of their product or service.

Standardized Good

A product that is uniform in quality and specifications across all units and is often mass-produced.

Risky

Entails exposure to danger, harm, or loss, often used to describe investments or decisions with a high potential for negative outcomes.