What Is the Term That Describes What Happens After the Sale

question 80

Multiple Choice

What is the term that describes what happens after the sale to ensure consumers buy the product again?

• A) Postpurchase evaluation
• B) Prepurchase evaluation
• C) Rational motives
• D) Emotional motives
• E) Evoked set

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Definitions:

Consumer Surplus

The difference between what consumers are willing to pay for a good or service versus what they actually pay.

Demand Curve

A graphical representation that shows the relationship between the price of a good or service and the quantity demanded by consumers over a period of time.

Consumer Surplus

The discrepancy between the entire sum buyers are ready and capable of paying for a product or service and what they really spend.

Marginal Utility

The additional satisfaction or benefit received by a consumer from consuming one more unit of a good or service.