When Attempting to Market a Domestic Product in an International

question 40

Multiple Choice

When attempting to market a domestic product in an international market,what typically has to happen?

• A) The product must be priced higher because of currency exchange rates.
• B) The product must have major redesign work done.
• C) The home country distribution system must be retrained for the international market.
• D) The product must have an existing close competitor in the intended market.
• E) The advertising campaign must be consistent with those used in the home country.

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Definitions:

Neuromatrix Theory

A theory proposing that pain is a multidimensional experience produced by the brain, involving various neural networks rather than direct sensory input alone.

Melzack

Refers to Ronald Melzack, a Canadian psychologist well-known for co-creating the gate control theory of pain.

Gate Control Theory

A theory proposing that the spinal cord contains a neurological "gate" that either blocks pain signals or allows them to continue to the brain.

Reinforcement

In psychology, a process that increases the likelihood of a behavior by administering a reward or removing a negative stimulus.