How Can Companies Reduce the Cost and Delays Involved in Entering

question 48

Multiple Choice

How can companies reduce the cost and delays involved in entering new international markets?

• A) By selling items at a loss when determining international pricing
• B) By redeveloping the product from scratch to better meet consumer needs in the new market
• C) By avoiding the traditional U.S.-based marketing mix
• D) By utilizing existing international distribution systems
• E) By establishing new and unique promotions for the new market.

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Definitions:

Techno-Overload

Stress or overwhelm caused by an excessive use of technology or the demand to learn and utilize new technological tools.

Perception

The process by which sensory information is organized, interpreted, and consciously experienced, influencing how we understand our environment.

Sensation

The process of sensing our environment through touch, taste, sight, sound, and smell.

Encoding

The processing of information into the memory system—for example, by extracting meaning.