In Which of the Following Ways Is Product Development Different

question 63

Multiple Choice

In which of the following ways is product development different for services than for physical goods?

• A) Instead of gathering product ideas, the company goes immediately to the testing phase.
• B) Instead of screening ideas, the company tests all of them, since no prototype is needed.
• C) Instead of creating a prototype, the company develops a service process design.
• D) The business analysis step is not needed, since there are no production costs with services.
• E) The commercialization step is gradual for services, but rapid for physical goods.

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Definitions:

Collective Unconscious

A concept in Jungian psychology referring to part of the unconscious mind shared among beings of the same species, containing universal experiences and archetypes.

Superego

The part of the personality in Freudian psychoanalysis that represents internalized ideals and provides standards for judgment.

Ego

In psychoanalytic theory, the part of the psyche that balances the desires of the id and the morals of the superego, operating on the reality principle.

Pleasure Principle

A concept in psychoanalytic theory that drives individuals to seek immediate gratification of needs and desires, avoiding pain or discomfort.