When a Wholesaler or Retailer Develops a Brand Name and Has

question 54

Multiple Choice

When a wholesaler or retailer develops a brand name and has the manufacturer place that name on the product,what is that product name called?

• A) National brand
• B) Private brand
• C) Luxury brand
• D) Licensed brand
• E) Manufacturer brand

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Definitions:

National Quality Award

An accolade given to organizations that demonstrate outstanding quality management and operational excellence.

Human Resource Information System

An integrated system used to gather, store, and analyze information regarding an organization's human resources.

Decision Making

Decision making is the cognitive process of selecting a course of action from among multiple alternatives, typically aiming to achieve the best outcome.

Brexit

The departure of the United Kingdom from the European Union, a significant political and economic event with wide-ranging impacts.