What Can a Company Do to Offset the Consequences of Slow

question 86

Multiple Choice

What can a company do to offset the consequences of slow sales in a product line?

• A) Limit the use of capital items.
• B) Diversify the product line.
• C) Add convenience goods.
• D) Increase the use of shopping goods available to consumers.
• E) Reclassify specialty products as convenience products.

---

Definitions:

Force Field Analysis

A tool developed by Kurt Lewin, used to analyze the forces for and against a change, helping in the identification of factors that could be strengthened or reduced to support the achievement of a goal.

Force Field Model

A framework proposed by Kurt Lewin to analyze the factors (forces) that influence the change process, with forces aiding change termed as driving forces and those opposing as restraining forces.

Restraining Forces

Factors that hinder or limit the process of change within an organization or individual's behavior.

Changed Behaviors

Modifications or adjustments in one's actions or reactions as a result of experiences or interventions.