What Is the Advantage of Using Agents and Brokers When

question 67

Multiple Choice

What is the advantage of using agents and brokers when a firm does not have its own sales force?

• A) Agents and brokers have extensive knowledge of the needs of consumers.
• B) Agents and brokers gather and sort information for online consumers.
• C) Agents and brokers can act as e-intermediaries for internet sales.
• D) Agents and brokers have extensive knowledge of the markets and merchandise.
• E) Agents and brokers encourage syndicated selling.

Identify the elements of the consumer's immediate environment and their impact on marketing strategies.

Understand the role and significance of corporate partners in delivering products and services.

Grasp the concept of value-based marketing and its importance in competitive differentiation.

Comprehend the significance of macroenvironmental factors in shaping marketing strategies.

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Definitions:

Customer Dissatisfaction

Negative feelings or a state of disappointment experienced by customers when products or services fail to meet their expectations.

Absorption Costing Income

The profit figure calculated under absorption costing, including all costs of production – both fixed and variable – in product costs, affecting reported income.

Overproduction

The production of goods in quantities exceeding the demand, often leading to excess inventory and potential financial losses.

Evaluating

The process of assessing or examining something with the possible intent of instituting change based on that assessment.