Which of the Following Describes Two of the Primary Objectives

question 28

Multiple Choice

Which of the following describes two of the primary objectives of promotion?

• A) Positioning and communicating information
• B) Positioning and developing new uses for products
• C) Developing new uses for products and communicating information
• D) Adding value to a product and eliminating competition
• E) Controlling sales volume and eliminating competition

---

Definitions:

Social Media Networks

Online platforms where users can create profiles, share content, and interact with others, facilitating personal, professional, and commercial connections.

Buyer Personas

Semi-fictional representations of an ideal customer based on research and data, used to target marketing efforts.

Real Interviews

Actual, face-to-face or virtual conversations with individuals aimed at gathering information, insights, or assessing qualifications for a specific purpose.

Journey Mapping

A visual representation or diagram that outlines the steps customers go through in engaging with a company, with the aim of understanding their experience.