The Ability to Understand Another Culture in Terms of That

question 94

Multiple Choice

The ability to understand another culture in terms of that culture's own norms and values,without reference to any other culture's standards,is called

• A) ethnocentrism.
• B) cultural relativism.
• C) cultural lag.
• D) culture shock.

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Definitions:

Heterogeneous

Consisting of elements or parts that are different from each other; diverse in character or content.

Procedural Fairness

Refers to the customer’s perception of the fairness of the process used to resolve complaints about service.

Zone of Tolerance

The zone of tolerance refers to the range within which customers are willing to accept variations in product or service delivery quality, influencing satisfaction and loyalty.

Desired Service

A specific assistance or function that consumers or clients seek to fulfill their needs.