Social Networks Can Influence People Through Contagion

question 70

Multiple Choice

Social networks can influence people through contagion.What does that mean?

• A) Connections that lead to disease or infection are called contagion according to sociologists.
• B) Social networks are contagious given that they tend to mimic each other over the long run.
• C) This borrows from a biological model, in that people who are weak are likely to "catch" the influence of their social network.
• D) People who are connected to social networks are more likely to be affected by them.

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Definitions:

Communication

The exchange of information, ideas, or feelings between individuals or groups through speaking, writing, or using a common system of signs or behavior.

Al Ries

A marketing professional known for his work on branding and positioning strategies, co-authoring several influential books on marketing.

Singular Goal

A focused or specific objective that an individual or organization aims to achieve, often characterized by its clarity and simplicity.

Brand

A distinctive identity that sets a product, company, or service apart from others in the eyes of customers.