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Most Advertisements Today Try to Associate a Product with a Specific

question 24

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Most advertisements today try to associate a product with a specific reference group. For this marketing strategy to be effective, which of the following must be true?


Definitions:

Cardinal Trait

A personality attribute that dominates and shapes an individual's behavior in most situations.

Central

Principal or highly important; this term can relate to main functions, locations, or processes within various fields.

Tertiary

Pertaining to the third order, stage, level, or degree in a sequence.

Trait Theorists

Psychologists who study personality, focusing on the identification and measurement of consistent behavior patterns referred to as traits.

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