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What is Persons' and Davidson's view about making diagnoses?
Buying Decisions
The process by which consumers identify their needs, gather information, evaluate alternatives, and make the purchase decision.
Benefits
Advantages or positive outcomes that an individual or organization receives from a product, service, or policy.
Prospective Customer
is an individual or organization potentially interested in purchasing a company's products or services, often targeted in marketing efforts.
Physicality
Physicality refers to the physical presence or aspects of something, often highlighting the tangible, sensory qualities.
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