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Joe is the owner of the 7-11 Mini Mart, Sam is the owner of the SuperAmerica Mini Mart, and together they are the only two gas stations in town. Currently, they both charge $3 per gallon, and each earns a profit of $1,000. If Joe cuts his price to $2.90 and Sam continues to charge $3, then Joe's profit will be $1,350, and Sam's profit will be $500. Similarly, if Sam cuts his price to $2.90 and Joe continues to charge $3, then Sam's profit will be $1,350, and Joe's profit will be $500. If Sam and Joe both cut their price to $2.90, then they will each earn a profit of $900. In this situation, the Nash equilibrium yields a:
Financial Risk
Risk associated with a monetary outlay; includes the initial cost of the purchase, as well as the costs of using the item or service.
Joint Venture
A business undertaking by two or more parties, sharing resources, risks, and profits, but maintaining their distinct identities.
Market-Oriented
A business approach that focuses on identifying and meeting the needs and wants of customers through product innovation and adaptation.
Economic Development
Initiatives aimed at improving the economic well-being and quality of life for a community by creating jobs, stabilizing prices, and supporting infrastructure growth.
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