If a Researcher Wishes to Determine the Connotative Meaning of Words

question 20

Multiple Choice

If a researcher wishes to determine the connotative meaning of words, he/she could have the respondents rate the words on a series of seven-point scales.This method is called the

• A) Q-Sort.
• B) scalogram method.
• C) Guttman technique.
• D) Bipolar adjective procedure.

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Definitions:

Qualifications

The credentials, skills, or attributes required for an individual to be considered suitable for a specific job or task.

Administrative Skills

The capabilities related to managing tasks, organizing work, and ensuring efficient operation within an office or organization.

Environmental Scanning

The process of systematically examining the external environment to identify opportunities and threats.

Firm Strategy

The plan of action developed by a business to achieve its goals and to compete effectively in its market.