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Katz (1974)found managers needed three essential skills: technical, human and informational.
Brand Bureaucracy
The structured, often complex, system of administration and regulations within an organization focused on managing its brand(s).
Relevance
The degree to which something is related or useful to what is happening or being talked about.
Brand Bureaucracy
The complex and formalized structures and processes within an organization focused on managing and maintaining the brand, which can sometimes stifle creativity and innovation.
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