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Cronbach's coefficient alpha is preferred to the Kuder-Richardson 21 when
Big Data
Extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.
Volume
The amount of data generated.
Point Estimate
A single value estimate or guess of a population parameter based on sample data.
Sampling Error
The difference between the population parameter and the sample statistic due to chance variation in selecting a sample.
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