Examlex
Volvo and Sprint value their brand and how they are viewed by customers. Which design factor is referenced in the textbook as being used by both of these companies to emphasize their brand image?
Sham
A pretense or fake transaction intended to deceive others or for a purpose contrary to law or public policy.
Lack of Consideration
A situation in contract law where an agreement lacks the exchange of something of value, rendering the contract potentially unenforceable.
Conditional Promises
Commitments that are contingent upon the occurrence of a specified event or situation.
Mutual Consideration
The exchange of value or promises that each party agrees to in a contractual agreement.
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