What Is the Concept That Fundamentally Attempts to Attach a Dollar

question 1

Multiple Choice

What is the concept that fundamentally attempts to attach a dollar value to the effectiveness of a training initiative?

• A) cost-benefit analysis
• B) break-even analysis
• C) utility analysis
• D) benefit-cost analysis

---

Definitions:

Customer Profiles

Detailed descriptions of a company’s ideal customers, based on their demographics, interests, and buying habits.

Relationship Marketing

A marketing strategy aimed at fostering long-term, engaging relationships with customers to build brand loyalty and repeat business.

Publix Supermarkets

A large American supermarket chain headquartered in Florida, known for its wide selection of groceries and superior customer service.

The Little Clinic

A healthcare provider located within retail stores, offering convenient access to basic medical services and minor treatments.