Mini Case 3-1: Protecting Your Intellectual Property

question 85

Essay

Mini Case 3-1: Protecting Your Intellectual Property
Devo, Anthony, and Spencer were childhood friends who had always talked about starting a business together after college graduation. Devo had the financial background and startup capital to contribute and Spencer and Anthony had the technical knowledge they believed would give them the competitive advantage needed to become an industry leader.
During their early college years, Anthony and Spencer developed a new and innovative way to manufacture computer components. When they shared their idea with Devo, he was able to draw up a detailed business plan to present to potential investors when the three were ready to launch their venture. They had been very careful not to disclose anything about their innovative idea to other colleagues or any of their friends and were anxious to get started.
After selecting the company name "Millennium Computers" the three friends come to you for advice on intellectual property rights.
-To protect their innovative process for manufacturing computer components from unauthorized use, which type of intellectual property should the three friends apply for? Identify the office to which they should apply and outline the steps involved in the process.

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Definitions:

Corporate Communications

The management function responsible for overseeing and facilitating communication within an organization and between the organization and its external stakeholders.

Organizational Branding

The process of developing and promoting a distinct identity and image for a business or organization in the mind of the target market.

Global Competition

The dynamic and competitive relationship among companies and countries around the world for market share, technological advances, and workforce talent.

Online Commerce

The buying and selling of goods and services through internet platforms, encompassing e-retail, online marketplaces, and electronic transactions.