Examlex
Define each of the following terms and give an example of each: strengths, weaknesses, opportunities, and threats.
Apartment Building
A multi-unit housing structure where individuals or families reside in separate compartments but share common areas.
Home Depot
An American home improvement retail chain that supplies tools, construction products, and services.
High-Involvement Purchases
Buying decisions that are significant to the consumer, often associated with considerable expenditure and extensive pre-purchase research.
Consideration Set
Consideration Set consists of the brands or products a consumer seriously considers in the decision-making process before making a purchase.
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