The Following Is an Example of What Type of Survey

question 101

Multiple Choice

The following is an example of what type of survey item? What type of technology do you use in your classroom? $\begin{array}{lccc} ----& \text { VCP, laser disc } & ----& \text { Mobile video projection } \\----& \text { CD-ROM }& ----& \text { Computer Projection } \end{array}$

• A) Likert-type item
• B) Checklist
• C) Ranking items
• D) Scaled items
• E) Completion

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Definitions:

Differentiation

The strategy of distinguishing a product or brand from competitors to make it more attractive to a particular target market.

Brand Recognition Strategy

Tactics employed by businesses to make their brand easily identifiable and memorable to consumers.

Marketers

Individuals or teams specializing in creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Decoys

In marketing, products or pricing strategies designed to influence the consumer's choice by making other options appear more attractive.