For the Following Item, Which Suggestion for Constructing Questionnaires Is

question 15

Multiple Choice

For the following item, which suggestion for constructing questionnaires is violated? "Do you believe that NAFFA will have a deleterious effect on business in Indiana?"

• A) Phrase items so as to avoid bias or prejudice that might predetermine a respondent's answer.
• B) Phrase items so that every respondent can understand them.
• C) Phrase items so as to elicit unambiguous answers.
• D) Avoid questions that might elicit reactions of suspicion, embarrassment, or hostility in the respondent.

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Definitions:

Four-Firm Concentration Ratio

An indicator measuring the total market share controlled by the four largest firms within an industry, used to assess the level of competition.

Merged

The process of combining two or more entities into one, typically referring to businesses or corporations uniting to form a single new entity.

Herfindahl Index

An assessment of how large companies are in proportion to their industry, serving as a sign of competitive dynamics.

Market Shares

The portion of a market controlled by a particular company or product, often expressed as a percentage of total sales in an industry.