Chris Jaffe, the Owner of a Small Independent Doughnut Shop

question 57

Multiple Choice

Chris Jaffe, the owner of a small independent doughnut shop, is worried that a large doughnut franchise will open an outlet near her location and take away business. Taking a proactive approach, Jaffe contacts the franchise, and after a few months of negotiations, becomes a franchisee. Jaffe is an example of which trend in franchising?

• A)Cobranding
• B)Conversion
• C)Master
• D)Subfranchising

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Definitions:

Global Markets

Refers to the international trade and investment activities that allow companies to buy, sell, operate, and compete in different countries around the world.

Technology, Communications

This refers to the use of technology tools and platforms to facilitate the exchange of information and interaction among individuals and organizations.

Global Attitudes

Perspectives or viewpoints shared among individuals from various countries around the world, often reflecting global trends and issues.

Youngest Populations

Demographic groups within a society that are the most recent born, referring to children and young people who make up the emerging generation.