Most Franchisees Are Better Educated, More Sophisticated, Have More Business

question 1

True/False

Most franchisees are better educated, more sophisticated, have more business acumen, and are more financially secure than those of just 20 years ago.

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Definitions:

Douglas McGregor

An American social psychologist best known for proposing the Theory X and Theory Y concepts in the management field, relating to different views on worker motivation and behavior.

Chester Barnard

An American business executive and author, known for his theories on management and organizational theory, emphasizing the importance of cooperative effort.

Martin Seligman

An American psychologist known for his work on positive psychology, well-being, and interventions to enhance happiness.

Frederick Taylor

An American mechanical engineer who sought to improve industrial efficiency and is known as the father of scientific management.