Bootstrap Marketing Is a Marketing Approach That Takes an Unconventional

question 19

Multiple Choice

Bootstrap marketing is a marketing approach that takes an unconventional, low-cost and creative approach to marketing that can give ________ a competitive edge over ________ competitors.

• A)small companies; larger
• B)larger companies; smaller
• C)small companies; entrepreneurial
• D)entrepreneurs; small

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Definitions:

Spectrum

A range or continuous sequence of values or elements, often used in contexts such as the autism spectrum or electromagnetic spectrum.

Binary System

In computing, refers to a system using binary (base-2) numeral system, or in astronomy, to a system consisting of two stars orbiting around their common center of mass.

Tuskegee Syphilis Study

A notorious and unethical study conducted between 1932 and 1972 by the U.S. Public Health Service, which involved non-therapeutic observation of untreated syphilis in African American men.

Informed Consent

A process ensuring that a participant fully understands the risks, benefits, and alternatives of a procedure or intervention before agreeing to proceed.