A Process in Which Computer Software That Uses Statistical Analysis

question 40

Multiple Choice

A process in which computer software that uses statistical analysis, database technology, and artificial intelligence finds hidden patterns, trends, and connections in data so that business owners can make better marketing decisions and predictions about customers' behavior is known as ________.

• A)guerilla marketing
• B)data mining
• C)individualized marketing
• D)total quality management

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Definitions:

Pre-Acquisition Entry

An accounting entry made to adjust the values of the acquiree's assets and liabilities to their fair values at the acquisition date before they are consolidated.

Non-Controlling Interest

represents the portion of equity in a subsidiary not attributable, directly or indirectly, to the parent company, reflecting the minority shareholders' claim on the subsidiary's assets and earnings.

Subsidiary

A company controlled by another company, known as the parent company, usually through ownership of more than 50% of its voting stock.

Indirect NCI

An accounting term referring to the portion of equity in a subsidiary not directly attributable to the parent company, calculated on a proportional basis.