A Marketing Strategy That Relies on Three Principles to Speed

question 91

Multiple Choice

A marketing strategy that relies on three principles to speed products to market, shorten customer response times in manufacturing, and deliver and reduce the administrative time required to fill an order is ________.

• A)total quality management (TQM)
• B)time compression management (TCM)
• C)customer experience management (CEM)
• D)bootstrap marketing

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Definitions:

Share Repurchase

An initiative where a corporation repurchases its shares from the market, consequently diminishing the number of available shares and possibly raising the value of the shares still in circulation.

Own Company

A term referring to the possession or control of a company's shares, signifying ownership interest by shareholders or proprietors.

Marketplace

A platform or venue where goods, services, or financial instruments are traded between buyers and sellers.

Stock Dividend

is a dividend payment made in the form of additional shares rather than cash, potentially diluting the value of each share but not the total value.