The Purchase Funnel Identifies Ways to Improve the Online Shopping

question 141

Multiple Choice

The purchase funnel identifies ways to improve the online shopping experience. The process begins with ________ and ends with ________.

• A)promoting an online presence; a streamlined checkout process
• B)making the site easy to find; a streamlined checkout process
• C)promoting the URL; a purchase
• D)creating customer confidence; the payment process

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Definitions:

Upper Quartile

The value below which 75% of the observations in a dataset fall, also known as the third quartile, representing the midway point of the upper half of a data set.

Government Workers

Employees who work for local, state, or federal governments, performing a wide range of public service duties.

Lower Quartile

The median of the lower half of a data set, marking the 25th percentile.

Test Scores

Numeric representations of an individual's performance on a standardized test.