Because the Brain's Capacity to Process Information Is Limited, Consumers

question 43

Multiple Choice

Because the brain's capacity to process information is limited, consumers are very selective about what they pay attention to and tend to select stimuli that relate to their current needs.This type of perceptual filter is called ________.

• A)perceptual defence
• B)perceptual vigilance
• C)subliminal perception
• D)adaptation

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Definitions:

Antidepressant Medication

A class of drugs designed to improve symptoms of depression by altering chemical imbalances of neurotransmitters in the brain.

Correlational Method

A research strategy that examines whether and how variables are related, without implying a cause-and-effect relationship.

Experimental Method

A research method that involves manipulating one variable to determine if changes in one variable cause changes in another variable.

Case Study

A detailed examination of a single subject (an individual or a small group), often used in clinical, social, or educational research to explore complex phenomena.