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Because a purchase decision can involve more than one source of motivation, consumers often find themselves in situations in which different motives, both positive and negative, conflict with one another.Identify and discuss three general types of motivational conflict.In addition, comment on how these conflicts help to bring about the satisfaction of needs.Provide an example of how marketers tailor their marketing communications to fit consumer needs in each of these cases.
Political Dissidents
Individuals who actively challenge established doctrines, policies, or institutions, often facing opposition for their views from the government or dominant political groups.
PTSD
Post-Traumatic Stress Disorder, a mental health condition triggered by experiencing or witnessing a traumatic event, characterized by flashbacks, nightmares, and severe anxiety.
Intrusive Thoughts
Unwanted, involuntary thoughts, images, or urges that cause distress or anxiety.
Obsession
An uncontrollable and persistent thought, image, or impulse that dominates the mind.
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